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Customer Acquisition SystemsLusaka, ZambiaRegistered company · Est. 2023

Turn your advertising into a customer acquisition system.

We help ambitious businesses generate qualified enquiries, follow up with every prospect, and turn more of those conversations into paying customers. Ads are one part. The system is the product.

Apply to Work With Us → See how it works

For businesses where one customer is worth real money. Engagements start at K10,000/month plus ad spend.

Seven connected modules with a gold line flowing through them — the stages of a customer acquisition system
Ad Enquiry Qualification Follow-up Appointment Sale Measurement

Every stage is built, connected and measured — so you know exactly where customers come from and where they leak.

Work we've shipped for

The problem

More enquiries don't automatically mean more customers.

  1. 01Ads can generate attention without generating quality — clicks from people who were never going to buy.
  2. 02Enquiries come in on WhatsApp, Facebook and email, and sit unanswered for hours. By then they've called someone else.
  3. 03Follow-up happens when someone remembers. Quotes go out and nobody chases them.
  4. 04The website looks fine, but it gives visitors no clear reason and no easy way to take the next step.
  5. 05Without tracking, nobody can say which ad, which page or which salesperson produced the revenue — so nobody can fix the leak.

That's why we don't treat advertising as a standalone task. We build the system around it.

A black bucket full of gold light, leaking through cracks — revenue leaking from an untracked funnel
The system

Six stages. One machine. Built around your business.

You don't need to understand the technology. You need to know what each stage does for you — and that every stage is connected to the next.

STAGE 01

Attract

Paid campaigns on Facebook, Instagram, TikTok and Google, aimed at the people most likely to buy — not the most likely to click.

 STAGE 02

Capture

Landing pages and lead forms built to do one job: turn attention into a real enquiry with a name and a number.

 STAGE 03

Qualify

Questions that separate serious buyers from browsers before they reach your team, so your time goes to people who can pay.

 STAGE 04

Follow up

Fast, consistent follow-up on WhatsApp, calls and email — with reminders so no quote is ever forgotten.

 STAGE 05

Convert

A clear path from enquiry to appointment, quote and sale — with the offer, the objections and the close all thought through.

 STAGE 06

Measure

Tracking from ad to sale, reported plainly, so you know the cost of a customer and where to spend the next kwacha.

See the full system, stage by stage →

Who it's for

Built for businesses where one customer is worth real money.

The system pays for itself when a single sale is worth thousands of kwacha and you have the margin to invest in getting more of them.

Construction & home improvementAluminium, windows & doorsAutomotiveReal estateProfessional servicesSolar & electricalAny business with a valuable sale and margin to invest

We're a fit if…

  • One customer is worth K5,000 or more to your business.
  • You can actually serve more customers than you have now.
  • Someone on your side will pick up the phone and follow up — or you want us to build that process.
  • You can invest K10,000+ per month in management, plus ad spend, for at least 90 days.

Not a fit if…

  • You're looking for the cheapest person to "boost some posts".
  • You're not yet sure what you sell, to whom, or at what price.
  • You want guaranteed sales with no involvement from your side.
  • Your budget can't cover management and ad spend for a full quarter.
Results

Real businesses. Real numbers. Labelled honestly.

We only publish figures we can stand behind, and we say exactly what each one measures.

Case study · Windows & glazing · Zambia

How Cutrite Windows & Glass turned Facebook enquiries into K100,000+ of sales.

  • STARTING POINTA windows and glazing business relying on word of mouth and walk-ins, with no predictable way to bring in new projects.
  • BOTTLENECKNo online presence pointed at buyers, and no process to turn a message into a site visit and a quote.
  • WHAT WE CHANGEDTargeted Facebook and Instagram campaigns aimed at homeowners and contractors, with enquiries routed straight to WhatsApp and a simple follow-up rhythm.
  • LESSONWhen the enquiry lands somewhere the business already lives — WhatsApp — follow-up happens, and follow-up is where the money is.
K100,000+
in sales from enquiries generated by the campaigns
Currency: Zambian Kwacha · Source: client-reported sales from ad-generated enquiries · Channel: Facebook & Instagram ads managed by The Great Media
Case study · Beauty & hair · Zambia

How Janice Wigs sold 50+ wigs in two months from social media ads.

  • STARTING POINTA beauty brand with a good product and a small following, selling mostly to people who already knew the owner.
  • BOTTLENECKReach. The right buyers had never seen the product, and posts alone weren't finding them.
  • WHAT WE CHANGEDProduct-led Facebook and Instagram campaigns with a direct WhatsApp order path, tested and optimised weekly.
  • LESSONA short path from ad to order beats a beautiful feed. Every extra step between "I want it" and "I've paid" costs sales.
50+
wigs sold in 2 months
Period: 2 months of campaigns · Source: client-reported orders from ad-generated WhatsApp enquiries · Channel: Facebook & Instagram ads
★★★★★

"The Great Media completely transformed how our business gets customers. Within weeks our enquiries went through the roof. Ephraim and his team are the real deal."

CWCutrite Windows & GlassWindows & glazing · Zambia
★★★★★

"I sold over 50 wigs in just 2 months. I've never had results like this before. My business has completely changed since working with The Great Media."

JWJanice WigsBeauty · Zambia
★★★★★

"Professional, fast and delivers. Our website has been bringing in leads consistently since launch. Best investment we've made in our business."

IRIntercompany RelayCorporate services · Zambia

See all results and the conversion assets we've built →

How we work

Five steps from first call to a system that runs.

No mystery, no "we'll see". Live in 21 working days from access, and you'll know what's being built, when it launches and what we're changing each week.

Apply to Work With Us →

01

Diagnose

Your offer, your economics, your audience and your current funnel. Where is revenue leaking today?

02

Build

The acquisition path and every asset it needs: campaigns, landing page, lead capture, qualification questions, follow-up flow, tracking.

03

Launch

Campaigns go live with tracking in place from day one, so nothing is guessed later.

04

Optimise

Weekly changes to creative, targeting, the page and the follow-up — based on numbers, not opinions.

05

Scale

Put more behind what works, fix the next bottleneck, repeat.

The offer

The 90-Day Customer Acquisition System.

Everything below is included. You don't assemble it from five suppliers — we build it, launch it and run it for you, and you see the numbers every week.

Live in 21 working days from the day we get access — or your first month's management fee is on us.
  • Diagnostic, acquisition strategy & offer designK8,000
  • Conversion landing page — designed, built, hostedK15,000
  • Meta + Google campaigns, creative & copy includedK12,000/mo
  • Lead qualification + WhatsApp follow-up system, templates & remindersK10,000
  • Tracking from ad to sale + weekly plain-English reportK6,000/mo
  • Bonus Sales script & quote-chasing templatesK4,000
  • Bonus 30-day post-launch optimisation sprintK8,000
  • Bought separatelyK63,000+
  • Growth — everything above, managed monthlyfrom K10,000/mo

Every month without a system is a month of enquiries you already paid for going cold. The build takes three weeks; the decision takes one call.

Apply to Work With Us →See pricing

Just need a website? Apply for a website only → — conversion-built, from K7,500.

Investment

Starting prices. Final scope depends on the system you need.

You're not choosing platforms from a menu. You're choosing how much system you need and how fast you want to move.

Growth
FromK10,000/ month

For businesses ready to replace word-of-mouth with a predictable flow of qualified enquiries.

  • Acquisition strategy & offer
  • Paid ads on 1–2 platforms
  • Landing page & lead capture
  • Qualification & follow-up process
  • Tracking from ad to sale
  • Weekly optimisation & report
Apply for Growth →

Ad spend is separate, paid directly to the platforms.

Most chosen
Scale
FromK20,000/ month

Everything in Growth, plus deeper testing, more channels and hands-on support for your sales process.

  • Everything in Growth
  • Up to 4 platforms incl. Google
  • Multiple offers & pages tested
  • Follow-up automation & scripts
  • Sales-process support & training
  • Weekly strategy call
Apply for Scale →

Ad spend is separate, paid directly to the platforms.

Custom
Scope-dependentLet's talk

Designed around a specific business model — multiple locations, franchises, or a sales team that needs a full pipeline.

  • Designed around your model
  • Multi-location or multi-offer
  • CRM & pipeline build
  • Sales team enablement
  • Custom reporting
  • Dedicated management
Apply for Custom

Quoted after the diagnostic.

Ad spend is separate from the management fee. It's paid by you, directly to Meta, TikTok or Google, and it stays in your account. We'll recommend a realistic spend in the diagnostic — most clients start between K5,000 and K20,000 a month. Full pricing details →
Our delivery commitment

"We commit to the work we control: agreed strategy, build milestones, launch deadlines, optimisation and reporting. If we miss an agreed delivery milestone, we continue the affected work at no additional management fee until it's completed. Media spend remains the client's responsibility, and results depend on the offer, market, budget, follow-up and sales process."

Questions

Straight answers before you apply.

How much should we spend on ads?+
Enough to get data quickly. For most businesses with a K5,000+ sale that's K5,000–K20,000 a month to start. We'll recommend a number in the diagnostic based on your customer value and how many customers you can serve.
Is ad spend included in the fee?+
No. The fee covers strategy, build, management, follow-up systems and reporting. Ad spend is paid by you directly to Meta, TikTok or Google, in your own ad account, so you always own the data and can see every kwacha.
How quickly can we launch?+
Diagnostic in the first week, build in the second and third, launch by week three or four depending on how quickly we get access, content and approvals from you.
Do you guarantee customers?+
No — and be careful of anyone who does. We guarantee the work we control: strategy, milestones, launch, optimisation and reporting. Customers depend on your offer, market, budget and follow-up too. Our delivery commitment is above.
Do you work outside Zambia?+
Yes. We're based in Lusaka and most clients are in Zambia, but the system is built for any market where one customer is worth real money. Pricing and ad spend are quoted in your currency.
What happens after a lead comes in?+
It's qualified, routed to the right person, and followed up within minutes — with reminders until it's booked, quoted or closed. Every step is tracked so we can see where leads stall.
Do you build landing pages and websites?+
Yes, as part of the system. Landing pages, full websites and online stores are conversion assets — we build them when the system needs them, not as a separate product.
What do you need from us?+
Access to your ad accounts and pages, a decision-maker for weekly approvals, content or product information, and someone who will follow up with leads (or the commitment to let us build that process).
How do you measure results?+
Cost per enquiry, cost per qualified enquiry, cost per customer and revenue attributed to the system — tracked from the ad click through to the sale, and reported every week in plain language.

More questions answered →

Next step

If your business can profit from more customers, let's look at the numbers.

Tell us about your offer, your acquisition process and your growth target. If there's a fit, we'll show you exactly what we'd build.

Apply to Work With Us →

Takes about 4 minutes. We reply on WhatsApp within a few hours, every working day.

Apply to Work With Us →