The system, stage by stage.
Ads, pages, follow-up and tracking are components. What you're buying is the way they connect. Here's what each stage does for your business — outcome first, technology second.
Attract — get in front of people who can buy
Paid campaigns on Facebook, Instagram, TikTok and Google, built around your offer and aimed at the people most likely to become customers — not the people most likely to click. Creative and copy are tested weekly so cost per enquiry keeps dropping.
- You get: a steady, predictable flow of enquiries you can turn up or down.
- We handle: strategy, targeting, creative, copy, budgets, testing.
Capture — turn attention into a real enquiry
A landing page or website section with one job: make the next step obvious and easy. WhatsApp, a short form or a call — whichever your customers actually use. Every enquiry lands with a name, a number and enough context to act on.
- You get: enquiries that arrive in one place, with the details you need.
- We handle: page design, copy, forms, WhatsApp routing, speed and mobile.
Qualify — separate buyers from browsers
A few well-chosen questions before the enquiry reaches your team: what they need, when, roughly what budget. Serious buyers answer them; tyre-kickers don't. Your time goes to people who can actually pay.
- You get: fewer wasted calls, and enquiries ranked by how serious they are.
- We handle: the questions, the scoring, the routing rules.
Follow up — fast, consistent, never forgotten
The first reply goes out within minutes, not hours. Quotes are chased on a schedule. Nothing depends on someone remembering. We build the process, the templates and the reminders — and if you have a sales team, we train them on it.
- You get: more of the enquiries you already paid for turning into appointments.
- We handle: follow-up sequences, WhatsApp and email templates, reminders, tracking.
Convert — from appointment to paying customer
A clear path from enquiry to appointment, quote and sale. We work on the offer, the objections and the close with you, so the sales conversation moves forward instead of going quiet.
- You get: a higher share of quotes becoming customers.
- We handle: offer structure, sales scripts and pipeline stages; you handle the conversation.
Measure — know the cost of a customer
Tracking from the ad click to the sale: cost per enquiry, cost per qualified enquiry, cost per customer, revenue attributed. Reported every week in plain language so you can see where the leak is and where to spend the next kwacha.
- You get: a weekly report you can actually read, and decisions based on numbers.
- We handle: pixels, conversion tracking, dashboards, reporting.
Five steps from first call to a system that runs.
You'll always know what's being built, when it launches and what we changed this week.
Diagnose
Your offer, economics, audience and current funnel. Where is revenue leaking today? What is one customer worth? How many can you serve?
Build
The acquisition path and every asset it needs — campaigns, landing page, capture, qualification, follow-up flow, tracking. Live in 21 working days from access, or your first month's management fee is on us.
Launch
Campaigns go live with tracking in place from day one. The first enquiries usually arrive within days.
Optimise
Weekly changes to creative, targeting, the page and the follow-up — always the biggest bottleneck first.
Scale
More budget behind what works, new offers and channels when the numbers say so.
One system. Eight parts.
Nothing is sold separately, because none of it works separately.
- Acquisition strategyWho to target, what to offer, what to say.
- Paid advertising managementFacebook, Instagram, TikTok and Google.
- Creative and copy directionAds, images and words that make the right people act.
- Landing page & lead capturePages and websites built as conversion assets.
- Lead qualification processBuyers sorted from browsers before they reach you.
- Follow-up systemSequences, templates and reminders so nothing slips.
- Tracking and reportingAd to sale, weekly, in plain language.
- Ongoing optimisationThe biggest bottleneck, fixed, every week.