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FAQ

Straight answers before you apply.

If your question isn't here, WhatsApp us — but read these first. Most people's questions are.

Money

How much should we spend on ads?+
Enough to get data quickly. For most businesses with a K5,000+ sale that's K5,000–K20,000 a month to start. Higher-value sales (construction, real estate, vehicles) usually justify more. We recommend a specific number in the diagnostic, based on your customer value and how many customers you can actually serve.
Is ad spend included in the fee?+
No. The management fee covers strategy, build, campaign management, follow-up systems, tracking and reporting. Ad spend is paid by you, directly to Meta, TikTok or Google, in your own ad account. You own the data and can see every kwacha.
What is the minimum investment?+
Growth starts at K10,000 a month for management, plus ad spend, for a minimum of 90 days. If that isn't realistic for your business yet, we're honestly not the right fit today.
Do you offer payment plans?+
Management is billed monthly in advance. For larger custom builds we can split the build fee into milestones. Ask in your application.

Timing & process

How quickly can we launch?+
Diagnostic in week one, build in weeks two and three, launch by week three or four — depending on how quickly we get access, content and approvals from your side.
What do you need from us?+
Access to your ad accounts and pages, a decision-maker for weekly approvals, product or service information (photos help), and someone who will follow up with leads — or the commitment to let us build that process.
What happens after I apply?+
We review your application personally, usually the same working day. If there's a potential fit, Ephraim messages you on WhatsApp to book a short diagnostic call. On that call we look at your numbers together and, if it makes sense, show you what we'd build and what it would cost. No pressure, no scripts.
What happens after a lead comes in?+
It's qualified, routed to the right person, and followed up within minutes — with reminders until it's booked, quoted or closed. Every step is tracked so we can see where leads stall and fix it.
Do you build landing pages and websites?+
Yes — inside the system, and on their own from K7,500. Every site is built as a conversion asset: one job per page, a WhatsApp or quote path, tracking installed, mobile-first. Choose "website only" on the application.

Results & guarantees

Do you guarantee customers?+
No — and be careful of anyone who does. Nobody outside your business controls your offer, your prices or how your team follows up. What we guarantee is the work we control: agreed strategy, build milestones, launch deadlines, optimisation and reporting. If we miss an agreed delivery milestone, we continue the affected work at no additional management fee until it's completed.
How do you measure results?+
Cost per enquiry, cost per qualified enquiry, cost per customer and revenue attributed to the system — tracked from the ad click through to the sale and reported every week in plain language.
How soon will we see enquiries?+
Usually within days of launch. Meaningful optimisation needs two to four weeks of data. Judge the system at 90 days, not at week one.
Are your case-study numbers verified?+
Every figure we publish states the currency, the period where known, the channel, and who reported it. Where a client gave us words but not a verified number, we publish the words and no number.

About us

Is The Great Media a registered business?+
Yes. The Great Media Advertising Agency is registered with PACRA, the Patents and Companies Registration Agency of Zambia, and based in Lusaka.
Do you work outside Zambia?+
Yes. Most clients are in Zambia, but the system works in any market where one customer is worth real money. Pricing and ad spend are quoted in your currency.
What types of businesses do you work with?+
Businesses where a single customer is worth K5,000 or more and there's margin to invest in acquisition — construction and home improvement, aluminium and glazing, automotive, real estate, professional services, solar, and similar. We screen every applicant for fit.
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